Jane Ashton is the Director of Sustainability of TUI Group, the world’s number one integrated tourism group created from the merger between TUI AG and TUI Travel PLC (December 2014). In this role Ashton heads up the development of policy and strategies to steer TUI Group towards becoming a more sustainable business. She also works with NGOs, industry peers, government and international bodies to help develop strategies for sustainable tourism. Since 2001 she has pioneered sustainable tourism, first at First Choice Holidays, with her remit broadening early in 2008 to become Head of Sustainable Development of TUI Travel PLC and then Director of Group Sustainable Development in March 2011. Jane has a degree from Bristol University, and a Post-Graduate Diploma in Sustainable Business from Cambridge University Program for Industry.