Dr Louis D’Amore is Founder and President of the International Institute for Peace through Tourism (IIPT). He has been instrumental in promoting the travel and tourism industry as the world’s first “Global Peace Industry” since the founding of IIPT in 1986.
Dr. D’Amore has been a pioneer in promoting a social and environmental ethic within the travel and tourism industry since the mid-70’s. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), he developed the world’s first Code of Ethics and Guidelines for Sustainable Tourism for the Canadian tourism industry.
The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction; and through these initiatives, helping to bring about a peaceful and sustainable world. It is founded on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace”.